Terms and conditions

What are Terms and Conditions Agreements?

A Terms and Conditions agreement acts as legal contracts between you (the company) who has the website or mobile app, and the user who accesses your website/app.

Having a Terms and Conditions agreement is completely optional. No laws require you to have one. Not even the super-strict and wide-reaching General Data Protection Regulation (GDPR).

Your Terms and Conditions agreement will be uniquely yours. While some clauses are standard and commonly seen in pretty much every Terms and Conditions agreement, it’s up to you to set the rules and guidelines that the user must agree to.

You can think of your Terms and Conditions agreement as the legal agreement where you maintain your rights to exclude users from your app in the event that they abuse your app, where you maintain your legal rights against potential app abusers, and so on.

Terms and Conditions agreements are also known as Terms of Service or Terms of Use agreements. These terms are interchangeable, practically speaking.

Check out our Terms and Conditions FAQ for more helpful insight into these important agreements.


You can use this agreement anywhere, regardless of what platform your business operates on:

  • Websites
  • WordPress blogs or blogs on any kind of platform: Joomla!, Drupal etc.
  • E-commerce shops
  • Mobile apps
  • Facebook apps
  • Desktop apps
  • SaaS apps

Desktop apps usually have an EULA (End-User License Agreement) instead of a Terms and Conditions agreement, but your business can use both. Mobile apps are increasingly using Terms and Conditions along with an EULA if the mobile app has an online service component, i.e. it connects with a server.What’s a Terms and Conditions Agreement from termsfeedLoading...

Use the Terms and Conditions Generator to create the Terms & Conditions agreement.

Generate Terms & Conditions in 2 minutes

Our Terms and Conditions Generator makes it easy to create a Terms and Conditions agreement for your business. Just follow these steps:

  1. Click on the “Terms and Conditions Generator” button.
  2. At Step 1, select the Website option and click “Next step“:
  3. Answer the questions about your website and click “Next step” when finished:
  4. Answer the questions about your business practices and click “Next step” when finished:
  5. Enter your email address where you’d like your agreement sent and click “Generate.”TermsFeed Terms and Conditions Generator: Enter your email address - Step 4You’ll be able to instantly access and download your new agreement.

Is a Terms and Conditions Agreement Required?

A Terms and Conditions is not required and it’s not mandatory by law. Unlike Privacy Policies, which are required by laws such as the GDPR, CalOPPA and many others, there’s no law or regulation on Terms and Conditions.

However, having a Terms and Conditions gives you the right to terminate the access of abusive users or to terminate the access to users who do not follow your rules and guidelines, as well as other desirable business benefits.

It’s extremely important to have this agreement if you operate a SaaS app.

Here are a few examples of how this agreement can help you:

  • If users abuse your website or mobile app in any way, you can terminate their account. Your “Termination” clause can inform users that their accounts would be terminated if they abuse your service.
  • If users can post content on your website or mobile app (create content and share it on your platform), you can remove any content they created if it infringes copyright. Your Terms and Conditions will inform users that they can only create and/or share content they own rights to. Similarly, if users can register for an account and choose a username, you can inform users that they are not allowed to choose usernames that may infringe trademarks, i.e. usernames like GoogleFacebook, and so on.
  • If you sell products or services, you could cancel specific orders if a product price is incorrect. Your Terms and Conditions can include a clause to inform users that certain orders, at your sole discretion, can be canceled if the products ordered have incorrect prices due to various errors.
  • And many more examples.

FAQ: Terms and Conditions

Here is a list of frequently asked questions that you may find useful.

1. Is a Terms and Conditions agreement required?

A Terms and Conditions agreement is not legally required. However, having one comes with a number of important benefits for both you and your users/customers.

The benefits include increasing your control over your business/platform, while helping your users understand your rules, requirements and restrictions.

2. What are the benefits of having a Terms and Conditions agreement?

3. What clauses should be in my Terms and Conditions agreement?

4. Where do I display my Terms and Conditions agreement?

5. How do I make my Terms and Conditions agreement enforceable?

Download the Terms and Conditions template by clicking here. It’s free.

What Information to include in a Terms and Conditions Agreement

In your Terms and Conditions, you can include rules and guidelines on how users can access and use your website and mobile app.

Here are a few examples:

  1. An Intellectual Property clause will inform users that the contents, logo and other visual media you created is your property and is protected by copyright laws.
  2. Termination clause will inform users that any accounts on your website and mobile app, or users’ access to your website and app, can be terminated in case of abuses or at your sole discretion.
  3. Governing Law clause will inform users which laws govern the agreement. These laws should come from the country in which your company is headquartered or the country from which you operate your website and mobile app.
  4. Links to Other Websites clause will inform users that you are not responsible for any third party websites that you link to. This kind of clause will generally inform users that they are responsible for reading and agreeing (or disagreeing) with the Terms and Conditions or Privacy Policies of these third parties.
  5. If your website or mobile app allows users to create content and make that content public to other users, a Content clause will inform users that they own the rights to the content they have created. This clause usually mentions that users must give you (the website or mobile app developer/owner) a license so that you can share this content on your website/mobile app and to make it available to other users.Because the content created by users is public to other users, a DMCA notice clause (or Copyright Infringement ) section is helpful to inform users and copyright authors that, if any content is found to be a copyright infringement, you will respond to any DMCA takedown notices received and you will take down the content.
  6. Limit What Users Can Do clause can inform users that by agreeing to use your service, they’re also agreeing to not do certain things. This can be part of a very long and thorough list in your Terms and Conditions agreement so as to encompass the most amount of negative uses.

You can also use your T&C to inform users about trademarks, design rights and other intellectual property rights:

500px Terms of Service: Trademarks clause

If you operate a SaaS app, a “Termination clause” will be very important. The relationship with your customers can end for any number of reasons, from a customer changing careers to a new and better SaaS option becoming available or just general dissatisfaction with a service.

But as the owner of the app, you should have a way to actively end a relationship with a customer under certain circumstances.

SurveyMonkey Logo 02

SurveyMonkey has included sections in its Terms of Use that outlines what happens in the event of termination of service by either party. First, here’s how users can terminate accounts and what the result of this will be:

SurveyMonkey Terms of Use: Suspension and Termination of Services clause excerpt

And here’s how the company retains the right to terminate accounts, either for explicit violations of the Terms, or for any reason the company deems fit:

SurveyMonkey Terms of Use: Suspension and Termination of Services clause from company excerpt

If you sell products (physical or digital), you’ll want Terms and Conditions for your store. Having this agreement in place will help you:

  • Dictate how different aspects of transactions will be handled
  • Inform users about acceptable payment terms
  • Inform users about your shipping policies
  • Inform users about your returns and refunds policies. You can also do this through a separate agreement, called a Return and Refund Policy, that you can reference in the Terms & Conditions agreement.

Let’s look at an example: the Limitation of Liability of Your Products clause.

No matter what kind of goods you sell, best practices direct you to present any warranties you are disclaiming and liabilities you are limiting in a way that your customers will notice.

You’ve probably noticed that these clauses in contracts are always in blocks of all-caps text and really do stand out from the rest of the document.

Apple Logo Icon

Apple iTunes, which probably isn’t dealing with high-liability goods, includes the following boilerplate language in its Terms agreement to deal with limiting liability and disclaiming warranties.

This exact language is used across multiple industries, businesses, and apps in order to legally disclaim warranties and limit liability.

Include the words “AS IS” for items and “AS AVAILABLE” if you provide any sort of service that may not be available 100% of the time.

Apple Media Services Terms and Conditions: No Warranty clause

Here’s a list of questions that can help you determine what to add in your own Terms and Conditions agreement:

  • Can users create an account on your website or app?
  • Can users create or publish content on your website or app?
  • Is the content published by users available publicly?
  • Can users send you copyright infringement notices?
  • Is your website or app an ecommerce store?

How to Enforce Terms and Conditions Agreements

While creating and having a Terms and Conditions agreement is important, it’s far more important to understand how you can make the Terms and Conditions enforceable.

You should always use clickwrap to get users to agree to your Terms and Conditions. Clickwrap is when you make your users take some action – typically clicking something – to show they’re agreeing.

Here’s how Equifax does this. Users cannot continue with creating an account until clicking the box that shows they agree to the Terms:

Equifax: Clickwrap checkbox and Continue button to accept and agree to Terms of Use - unchecked

Examples of Terms and Conditions Agreements

Use our Terms and Conditions Generator to create your Terms & Conditions agreement.

Download the Terms and Conditions template by clicking here. It’s free.

The Terms & Conditions Agreement and Template Basics

The Guardian

Here’s how The Guardian is placing the link to its Terms and Conditions agreement at the bottom of its webpages:

The Guardian website footer with Terms and Conditions link highlighted

The legal page is simple and follows the design of The Guardian’s website. But the agreement is lengthy and it has multiple clauses that are useful for The Guardian:

  • Registration
  • Termination of registration
  • Use of material appearing on the Guardian Site
  • Disclaimer of liability
  • Third party advertising on the Guardian Site
  • User content
  • Apps
  • Data protection
  • Changes to these terms and conditions of use
  • Governing law & jurisdiction (except for US users)
  • Indemnification
  • No waiver

The Terms and Conditions includes a short introduction that helps set the stage for the rest of the content.

The Guardian Terms and Conditions of Use - Screenshot of intro


KAYAK also places a link to its Terms and Conditions in the footer:

Kayak website footer with Terms and Conditions link highlighted

The first paragraph of KAYAK’s agreement is very clear for users:

Please read these terms and conditions of use carefully before accessing, using or obtaining any materials, information, products or services. By accessing the KAYAK website, mobile or tablet application, or any other feature or other KAYAK platform (collectively “Our Website”) you agree to be bound by these terms and conditions (“Terms”) and our Privacy Policy.

Kayak Terms and Conditions intro paragraph


Instagram’s Terms link is placed in the footer of its website:

Instagram website footer with Terms link highlighted

Here’s how Instagram places links to its Terms and Privacy information when users create a new account:

Instagram sign-up form with Terms link highlighted


Below is an example of the Spotify Terms and Conditions Table of Contents. Note how the sections deal with topics such as “Rights we grant you,” “User guidelines,” “Choice of law, mandatory arbitration and venue” and “Term and termination“:

Spotify Terms and Conditions of Use Table of Contents updated

Perhaps the most important section of this legal document is the section that addresses how a user should use (or not use) your website and app.

In the Terms and Conditions of Spotify above, the User Guidelines section highlights a number of restricted user actions, including forbidding a user from:

  • Using the Spotify Service to import or copy and local files you do not have the legal right to import or copy in this way
  • Circumventing any territorial restrictions applied by Spotify or its licensors
  • Selling a user account or playlist, or otherwise accepting compensation, financial or otherwise, to influence the name of an account or playlist or the content included on an account or playlist

Download Terms and Conditions Template

Download the Terms & Conditions Template as a PDF file or download the Terms & Conditions Template as a DOCX file. It’s free.

You can also download this Terms & Conditions Template as a Google Document.

This free Generic Terms and Conditions Template is available for download and includes these sections:

  • Introduction
  • Termination
  • Links To Other Websites
  • Governing Law
  • Changes
  • Contact
Example of Terms and Conditions - Screenshot

In summary, while you do not legally need a Terms and Conditions agreement, there are many many reasons for you to have one. Not only will it make your business look more professional and trustworthy, but you’ll also be maintaining more control over how your users are able to interact with your platforms and content.

Creating a Terms and Conditions agreement is quite simple. After you have your agreement created, make sure to display it somewhere where people can easily find and access it at any time. And don’t forget to make sure you get agreement to your terms from anyone who signs up for an account with your website, downloads your mobile app, makes a purchase, signs up for a subscription or in any other way becomes connected to your business.

Use our Terms and Conditions Generator to create your Terms & Conditions agreement.

This article is not a substitute for professional legal advice. This article does not create an attorney-client relationship, nor is it a solicitation to offer legal advice.

20 August 2021

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